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Sylvia Moon
Sylvia Moon

Graphic Designer, Freelance Artist, Bad Writer | she/her | Korean, Canadian

bad runner, brand identity, branding, drawing, humor, literally the moon, lover of rejected logos, print design, reviewer

  1. Rocha in the Orchards logo Rocha in the Orchards logo — The making of this logo was a long, slow crawl but I made it. I'm alive... said every designer, ever. The community this logo was created for went through a few name changes, tons of research for every name that was chosen and changed, many rounds of comps, ideas, backtracking, etc until this came out. The script was to emulate a higher end design and the pear is in sunset colors.
  2. Rejected Rocha Village logos Rejected Rocha Village logos — Ah yes, rejected designs. There is nothing wrong with them but worth studying. Maybe there is something wrong but for now, they were just rejected and nothing else. This was for a project called Rocha which was going to be called a bunch of different things like Rocha Village. That's where you get these monogram styled icons. Oh well, I think they are strange and interesting and could've had ...
  3. Rejected Gates Rejected Gates — Created a bunch of fence ideas for a logo redesign to refresh the original design. Sadly, all these tiny fences were rejected. Oh where do rejected logos go?
  4. Ken's Diner logo Ken's Diner logo — The approved Ken's Diner logo, after a few rounds of pitching retro color palettes and designs. this logo was chosen. It's got the bold colors, fun bold fonts, and aerodynamic shapes. Yeah, pull up for a milkshake fam.
  5. Rejected Ken's Diner logo Rejected Ken's Diner logo — I was tasked to create a simple retro 50s diner style logo. It needed to be bold and reminiscent of the time and apparently this wasn't it for the committee of logo approvers. They also had problems with using checkers, the color pink, and wondering if it was good to read from far away.
  6. Bears for Karen Bears for Karen — I was asked on short notice to create a bear graphic for my friend Karen's wedding. By short, I mean a day. I created this very quick graphic of cartoonized bears for her wedding table. It ended up looking very cute and perfect for their wedding day.
  7. Jean Things Jean Things — Did a quick drawing of jeans for a poster but it was cut in the end.
  8. Rejected Holiday Party Invite Rejected Holiday Party Invite — Rejected Holiday Party invite, at least its cute. It's tough naming Christmas Parties without calling it a Christmas Party. Font is Cortado.
  9. Blue Icon Self Portrait Blue Icon Self Portrait — Self portrait use minimal shapes and colors.
  10. Pear Arch Pear Arch — Created a pear arch for a logo comp, it was rejected but the design still pretty.
  11. Pear Jewel Pear Jewel — Created this pear gem for a logo comp, rejected as usual. Kept the artwork, might re-purpose it for something else someday. At least I got some practice out of it, lol.
  12. New Moon Icon New Moon Icon — Created a self portrait moon icon, just needed to refresh my social media accounts.
  13. Flat Edmonton Flat Edmonton — Created a flat cityscape of Edmonton for a vehicle comp but it was rejected. Decided to pull all the buildings and put them on one canvas. The buildings are in a very rough placement of where they are in Edmonton but seriously, not even close. Maybe one day I'll fill out some missing areas. Clockwise from the top left corner: Telus Science World, City Hall, AGA, random downtown buildings, Mutt...
  14. Rejected Butterflies Rejected Butterflies — I created this butterfly shape for a logo, it was a finalist and I gave them three color treatments but they ended going for the other butterfly icon. I still feel that these butterflies could've been finessed into something else. Maybe I'll make it into a nice background someday.
  15. Simpsons smoonie Simpsons smoonie — Using various Simpsons character references, managed to create myself as a Springfield citizen.
  16. Fishing Boat Fishing Boat — Made this to be etched onto a metal water bottle as a gift. Not too sure what I like about it but I can't see myself doing another fishing boat in the near future.
  17. Wine Glasses and Bottles Wine Glasses and Bottles — A rough drawing of wine glasses and wine bottles for a charity poster. Pulled this from the parody logo I drew this for.
  18. Rejected Pine Rejected Pine — I have been creating many tree and pine variations and honestly if you are going to name your project after a tree or a pine cone, please don't. You're better than that. After many iterations of a pine cone, I tried one still nestled in its branch and it was quite cute. It could be worked on but its been rejected so I guess I'll never know.
  19. Cars with Toys Cars with Toys — Using the toys I drew, I blew up the car and made the toys go on a rack on the cars. Quick and simple edit for a secondary poster for my employer.
  20. Toys in a Box Toys in a Box — Drew some toys for a non-profit poster for my employer. I was surprised how quickly a created the toys and how much I like my cardboard box shadows.
  21. Rejected Aurora Rejected Aurora — I spent a good part of a morning trying to create a convincing aurora for a logo comp that was outright rejected. I managed to make this with very few vectors but alas it dies. Oh well.
  22. Rejected Trees Rejected Trees — You know when you have to draw a very popular subject that there will always be casualties of design. Here are some of my casualties of a tree logo.
  23. Some kids and their dog Some kids and their dog — Honestly... I just really like that dog. lol Made for an internal xmas thing.
  24. Tin Roof Tiles Tin Roof Tiles — A drawing of a tin roofing tile, it was never used by the client.
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